GrowHealthy’s Daytona branch resides in a shopping mall. This high traffic location features a storefront with opaque windows. These windows serve the purpose of obstructing the view of the sales floor from the public. A choice that allows the dispensary to comply with state regulations.
The storefront still manages to provoke curiosity and draw customers inside through the play of shadows on the windows. Some strategically placed lights and the movement from within the store work together to achieve this effect. Once inside, the centrally arranged displays invite customers to explore the products available for purchase. The circular soffit highlights available products and information about them. These images then create a visual connection to guide the customer throughout the store.